With the holidays just around the corner, Yahoo! has told marketers to begin their preparations for potential spikes in SEO.
Yahoo! has pointed out several potentially positive windows in retail search engine optimisation (SEO) coming up soon and warned advertisers to prepare well.
Writing on the Yahoo! Search Marketing blog, content quality analyst Noah Belson claimed that the holidays give marketers plenty to cheer about.
He highlighted Black Friday and Cyber Monday either side of Thanksgiving weekend as established shopping days.
Also, the first or second Monday of December has been coined by eBay as Green Monday, which Mr Belson commented is widely accepted as a very popular day for online retail.
"Advertisers need to get started now, to make sure that their campaigns are ready when consumers are," wrote Mr Belson.
He claimed another important day is known as Brown Monday, when retailers offer their biggest discounts and last-minute deals before Christmas.
This week, White Hat Media reported that SEO has been vital in raising online awareness of its client The Gym Group, as it drives web traffic.
23/10/2009
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