Users of Yahoo! will now be able to select a specific provider when they search for a product, according to the company's official search marketing blog.
Yahoo! has announced that it has developed its search engine to allow users to filter results more effectively, which it claims will enhance the use of pay per click (PPC) advertising.
Writing on the official Yahoo! Search Marketing blog, Jeff Hecox stated that a menu on the left-hand side of the screen will add the option of getting search results from only one provider.
The example he used was if somebody were to search for "buy Pink Floyd", then they could also refine the results down to just seeing those products from Amazon, which will be organic and paid links.
Mr Hecox stressed that it would not change the nature of PPC cost, as advertisers will still only have to pay if a user clicks on a sponsored link.
He explained: "The filtering option, along with the other cool features added to Yahoo! Search last month, is designed to increase relevancy and user control of the search experience."
Last week, David Pann, vice-president and general manager of search marketing at the organisation, commented that Yahoo!'s recent advertising campaign is all about attracting more engaged customers to the service.
12/10/2009
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