Search engine's marketing campaign "very focused"

Google's new advertising campaign looks very effective and should not be considered a scare tactic by the search giant, says an industry insider.

Following the release of a new marketing campaign by Google, an industry insider has commended the search engine.

Ray Jones, head of communications and external affairs for the Chartered Institute of Marketing, dismissed the idea that these latest adverts are a scare tactic to show rivals the extent of their influence and financial muscle.

He suggested that the search engine is just trying to stay ahead of its competitors, as he claimed Google has been "exemplary" in the nature of its advertising in the past.

"For people on increasingly scarce budgets a campaign like this, focusing on the problems people endure every day, makes it seem like a very focused campaign on a clear market," explained Mr Jones.

In its official blog, Google stated that its applications are used across two million businesses in more than 100 countries.

Mr Jones added that there is a huge market for search and display advertising online, so it is likely that the company is trying to extend its influence with this latest advertising campaign.

21/10/2009