One sector commentator has assured people who are unsure about technical matters that they need not be intimidated by search engine optimisation (SEO).
People who are intimidated by the idea of search engine optimisation (SEO) should not be overly concerned, one sector analyst has asserted.
Nicolette Beard, a marketing expert with 25 years' experience in the marketing sector, explained that some people will think "I'm not a techy-type person" automatically when they hear a phrase such as SEO.
However, she urged users not to be put off.
"While there are technical aspects to SEO, it is really a researching and writing skill, which is good news for corporate and business communications professionals," said Ms Beard, who works at Searchlight Marketing.
Effective SEO strategies can help attract a range of different people to websites, she concluded, noting that these may include journalists who receive news alerts that are based around specific keywords and phrases and consumers who type queries into search engines.
In recent days, Matt McGee, editor at
14/10/2009
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