One sector commentator has offered hints and tips on how to improve the search engine optimisation (SEO) credentials of press releases.
A number of hints and tips on how to enhance the search engine optimisation (SEO) credentials of press releases have been provided by one industry analyst.
Joan Stewart from 89PressReleaseTips.com explained that failing to include keywords in a press release is one of the most common mistakes she spots while on the web.
She stated that keywords are like "magnets" for search engine web crawlers and are very useful when it comes to ranking higher in results pages, regardless of the products or services being promoted by a particular press release.
Ms Steward noted that a wide range of different users carry out search queries, meaning that press releases with good SEO credentials can effectively reach a variety of distinct audiences.
"Journalists use search engines to find stories. Your customers use search engines to find products and information. An optimised press release sends people to your web site long after the news is stale," she concluded.
Earlier this month, ITPro noted that Microsoft's search engine Bing is "worth optimising for", based on its "healthy" market share.
14/10/2009
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