Pay per click advertising can be expensive so people must make sure that they carry out the process as efficiently as possible, says a commentator.
It is essential that website operators utilise their keywords in all parts of their advertisement page if they are going to employ pay per click (PPC) marketing, according to an industry commentator.
Peter Kolat, a representative from Realestateids.com, wrote in a Bigger Pockets blog post that PPC adverts can cost a lot of money if the process is not carried out correctly.
He suggested studying the topic or hiring someone else to organise a campaign if possible.
However, if people decide to do their own PPC marketing then he stressed the importance of making all content relevant.
Mr Kolat informed readers that no matter what the keywords are, "make sure that the phrase appears in the ad headline, ad body, ad destination url and the headline of the landing page itself".
Last week, Yahoo! announced that it is aiming to improve relevancy in its search results pages by allowing users to select specific providers when they look for a product.
19/10/2009
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