Twitter is being used as a live feed to comment on each model that comes down the runway at fashion shows, says an industry insider.
Social Media service Twitter is taking off in a big way in the fashion world, although the novelty may soon wear off slightly, an industry commentator has suggested.
Kristina Knox, writer of fashion blog The Clothes Whisperer, pointed out that the immediacy of tweeting allows fashion writers to remark on every look they see coming down a runway.
She noted that Twitter was not quite as popular at the recent Chanel show in
Ms Knox explained: "Tweeting especially has been huge.
"The fashion bloggers haven't even been putting up their blogs, they've just been tweeting from shows. Every look which comes down the runway they will tweet about it."
Looking to the future, Ms Knox predicted that there may be a drop in the volume of tweets at fashion shows when it all becomes more commonplace, but they will not die out.
This week, the Federal Trade Commission announced new guidelines which will restrict celebrity endorsement on social media posts in the US.
09/10/2009
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