British Computer Society video: What is the value of being number one?

For Virgin Money the value of being number one is to receive an application every 28 seconds. Watch the video to see and hear all the details: British Computer Society presentation video 1st October 2009

Virgin tell us that being one has delivered 100 times better ROI than advertising on television. Which was supported earlier in the week as my friend, Guy Philipson (CEO of IAB UK and Chair of IAB Europe), announced that online spend is for the first time greater than TV advertising spend. Wow! We have reached a landmark point.

Just this Thursday I had the great pleasure to be invited to speak at this years British Computer Society near my office in central London, Covent Garden.

So for all the details, including how to get free analytical tools and why you should use a heatmap to know how to best please your visitors. You have just got to see my presentation. Luckily you can, as our TV crew worked all over the weekend to get it out to you. Big thanks to the team!

You will also discover the biggest call to action that you can use for your web site and find out even more benefits of being number one.

We also caught the first few Q&A questions.