The marketing specialist at the centre of an advertising campaign for The Gym Group has said that SEO and social media are the key drivers of online awareness.
The marketing company which helped launch a new promotional campaign for a gym has highlighted the importance of search engine optimisation (SEO) in attracting customers.
White Hat Media designed the website and the SEO campaign for The Gym Group, which currently offers budget gym facilities in
Jeremy Spiller, managing director of White Hat Media, commented that SEO is a key factor in generating web traffic and the online awareness that the organisation is aiming for.
He said: "We are working together on various ongoing online marketing activities to further drive sales and increase brand awareness."
Social media was also used to get the attention of consumers, added Mr Spiller.
This week, editor-in-chief of Search Engine Land Danny Sullivan bemoaned the criticism that SEO often receives and claimed that it is different to spam because it is more content-focused.
21/10/2009
Posts
No comments:
Post a Comment