Pay per click advertisements increased by eight per cent in July and August and an industry expert has predicted that it will continue to rise for the rest of the year.
Pay per click (PPC) advertisements will see more customers clicking through to their offers over the next few months, an industry expert has predicted.
Chief executive officer and founder of NetElixir Udayan Bose made his comments following the release of figures by the organisation which indicated that PPC clickthrough had increased by eight per cent in July and August.
Mr Bose pointed out that this is a growing trend whereby customers now click on more adverts before any conversion takes place.
He explained: "People are clicking more advertiser listings on search engines - gathering information, comparing offers - and then making a purchase."
NetElixir estimated that there will be a year-on-year increase of between three and four per cent in search advertising clicks over the holiday season in the
Last week, Elizabeth Clifford-Marsh wrote in Revolution Magazine that the number of people clicking on display adverts had halved in the past two years.
08/10/2009
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