Google will begin to offer richer media content to advertisers through its AdSense program, which the search engine believes will encourage more mobile content production.
Google has claimed that developing new advertising features for smartphones will encourage the creation of more mobile content.
Danielle Van Dyke, a software engineer writing on the official Google blog, made her comments following the release of AdSense on smartphones such as the iPhone, Palm Pre and all Android-powered mobiles.
She pointed out that if more companies are able to create quality adverts for the mobile internet, then there should be more funding made available to develop mobile-specific sites.
Ms Van Dyke explained: "We're excited to announce a new feature for our AdSense mobile publishers that enables them to serve text and image ads on their sites - specifically on these high-end smartphones."
In her view, it has not been easy for advertisers to reach smartphone users and the release of AdSense will allow this connection to be made.
This week, Meghan Keane wrote on the Econsultancy blog that Google is effectively betting on the future of this new generation of phones by starting to serve up richer media adverts.
07/10/2009
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