Social networking websites are getting the most display advertising from telecoms companies, says a new report.
New research has shown that telecommunications companies are investing in more social media advertising than any other sector.
According to the comScore advert matrix, businesses in this area delivered about seven per cent of the display adverts in the category.
International brands in the sector, such as British Telecommunications and Deutsche Telekom, presented just fewer than 950 million display advert impressions.
Behind telecommunications, retail and banking came second and third respectively in the results organised by category.
"While ad delivery skewed somewhat younger than average, all age segments were reached with a notable percentage of display ads," added the website.
The study also showed that social networking sites now account for more than a quarter of all display adverts online, with 13.8 billion appearing in August.
A new social media tool developed by Yahoo! called MeMe has been analysed by a media account manager for CheezeDMG on Netimperative, who claimed that it must evolve and offer some unique USPs to make an impact on the sector.
27/10/2009
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