Monday, October 12, 2009

'Plenty of potential' in Google Wave social media service

There are some bugs to fix in the new Google Wave product, but there are plenty of exciting features to look forward to when it is perfected, says an expert.

There is plenty of potential in social media service Google Wave, although there are bugs to fix, according to an industry commentator.

Will Cooper, writing for new media age, reviewed a beta version of the new Google product and initially remarked that it is a glorified instant messaging service, but he saw a lot of positives too.

Although he feels unsure how advertisers will see the platform in terms of engaging with consumers, for users he remarked that it could be successful.

Mr Cooper explained: "The principle of having real-time conversations with others, dragging in content to share, like maps, videos and - maybe one day - ads, is an exciting prospect."

He pointed out that some of these features, such as map sharing, involved a few hitches, but he noted that this is what beta versions of applications are there for - to iron out any faults.

As well as being able to use current Google programs such as Documents and Maps, the company has also developed social gadgets called Wave APIs.

12/10/2009

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