'Recycling' your way to lead generation

A marketing website has informed advertisers that it can recycle content from the media or trade publications to promote a brand.

Lead generation does not always have to involve expensive campaigns or for new content to be created, according to an online marketing website.

Marketing Sherpa has recommended that advertisers look at related content that may interest consumers or build up their image of a brand.

An example of content that could be shared with a customer via email would be a video or article with an executive from the company which had previously appeared in the press.

The website said: "Sharing an article you believe prospects would find interesting gives them a break from repeated calls to register for content or provide contact information."

Another source of positive content that Marketing Sherpa highlighted would be by-lined articles that appear in trade magazines.

By using these kinds of promotional techniques, the costs are limited and the number of conversions it takes to cover expenditure would be very low.

Last week, the website reported that the wording of a headline can have a significant effect on lead generation.

22/10/2009