Mobile marketers may welcome comments from one sector commentator at the Westminster eForum Keynote Seminar, More than Talk… The Future of
Those involved in mobile marketing may welcome one industry analyst's remarks that handsets have become "essential".
Claire Milne, consultant at Antelope Consulting and chair at the Consumer Forum for Communications, made her comments at the
She said that in developed countries, mobiles are now "essential" and that they are only going to become more indispensable as technology advances.
"By 'essential', I mean more of its features and requirements will become essential over the next ten years and are going to become so in many other countries[…] Having a mobile phone has become essential," Ms Milne continued.
She concluded by calling for the proliferation of cheap, basic handsets that could be used by people who have poor dexterity and impaired vision, as well as service plans that suit such consumers.
The Westminster eForum Keynote Seminar took place at Over-seas House, London, on October 22nd.
26/10/2009
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