Search engine marketing has proven return on investment, which is why it has survived the current economic climate and will continue to grow, says an industry expert.
There will be more spending on search engine marketing (
Karin von Abrams, senior analyst at eMarketer, pointed out that there is an evident return on investment when a company uses
She noted how this form of promotion has done well even in the current economic climate and predicted that it will be the "bedrock" of online marketing for the next two years.
Ms von Abrams explained: "We think that even after the economy and the online economy bounce back, we're still going to see an increasing commitment to search."
However, she commented that this will not stop other forms of advertising, such as rich media and video, from gaining popularity as well.
Recent research by ZenithOptimedia predicted that internet advertising will have a 15.1 per cent share of the global marketing sector in 2011.
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