Search engine optimisation (SEO) can be improved by keeping an eye out for any changes in the keywords that consumers are using, it has been suggested.
Advice from Marketing Sherpa suggests that marketers can expect to see different keywords gaining in popularity at different times.
The website spoke to SEO expert Eric Ward, president of EricWard.com, who suggested using data from a site's internal search tool to root out which phrases are being used.
As well as making sure the right keywords are present, Mr Ward recommended making navigation around the site easy, as he claimed this can improve natural search results.
"If you let the user experience drive your choices, it gets easier. But you still run into the same challenge, which is what do we show versus what do we not show?" he added.
This week, online media site Stuck On remarked that to achieve effective SEO, it is more important to have quality content than having the right links on the page.
15/10/2009
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