Advertising networks are becoming increasingly popular with marketers, according to a new study, with many companies using one of them to place their adverts.
The importance of online advertising networks for lead generation is growing, according to a new report.
A survey carried out by Econsultancy and the Rubicon Project found that 42 per cent of marketers believe that they will increase the amount that they use advertising networks in future.
Jay Stevens, vice president and general manager at the Rubicon Project, pointed out that it is because of the innovations advertising networks offer - such as frequency capping - that their popularity is increasing.
He said: "This data demonstrates how the
The survey also found that many companies use more than one network to book in their display ads, with 23 per cent of those polled saying that they use between five and ten.
This week, Google released a product called DoubleClick Ad Exchange which it claims will be a real-time bidding marketplace that will connect marketers and publishers.
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