Search engine 'to begin marketing itself on a big scale'

Yahoo! will begin a marketing campaign to show that it is still a powerhouse of the online world at Advertisting Week in New York, says an industry analyst.

The search engine Yahoo! will begin marketing itself again to try to show customers how big a force it is in the digital world, according to an industry analyst.

Kara Swisher, co-producer of All Things Digital, stated that Advertising Week starting on September 21st in New York will be the beginning of Yahoo!'s campaign, since many of its senior executives will be there to speak to its biggest clients.

She claimed that the key message that the top brass will be looking to deliver is that the search engine is still huge in terms of online display advertising, even if its search power is set to be reduced when its proposed deal with Microsoft goes through.

The agreement will see Microsoft take over the back-end of Yahoo!'s search on a ten year deal while they both continue to compete on the front end.

However, Ms Swisher said: "Yahoo! - despite all the internal and external turmoil it has undergone in recent years - remains one of the largest sites on the Internet."

15/09/2009