Video production presented on demand 'set to be regulated'

Ofcom have released a statement saying that they will begin regulating video on demand services from December 19th, regarding content, adverts and any complaints made.

Ofcom has announced that it will be regulating video production for on demand services such as BBC iPlayer and 4OD.

The Association for Television On Demand (ATVOD) will begin regulating their output from December 19th in terms of what programmes are presented, the advertising that appears with content and the complaints that are made about these services.

Pogrammes released on these on demand services must not incite viewers to hatred based on prejudices, nor mentally or physically corrupt the development of children.

Any complaints will be looked at by the Advertising Standards Agency (ASA) or the ATVOD, while the ASA will also deal with the use of adverts, something it already does for television and radio.

Ofcom stated: "The directive seeks only to regulate TV-like services which make programmes available for members of the public to view at a time of their choice."

The BBC recently announced that it is planning on releasing a new version of its iPlayer, which can be used by third parties to show their content.

16/09/2009