Mothers use social media sites and blogs more than the average adult and marketers should keep this in mind, claims an industry insider.
Mothers are making waves on the social media circuit and use sites such as Facebook and Twitter more than the average person, according to a new study.
A report for the Retail Advertising and Marketing Association (RAMA) by BIGresearch stated that on average 50.2 per cent and 15 per cent of adults use Facebook and Twitter respectively.
On the other hand, 60.3 per cent and 16.5 per cent of mothers are using the two social media sites.
Mike Gatti, executive director of RAMA, pointed out that retailers may not have realised that this customer base exists on social networking websites.
He said: "Twitter, Facebook and blogs are becoming increasingly popular with moms as they search for coupons or deals and keep in touch with loved ones."
The study also showed that 15.3 per cent of mothers have their own blog.
This week, it was predicted on the technology website Pingdom that it is only a matter of time before Twitter takes off in other languages, even though currently it is mostly only popular in English-speaking countries.
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