Increased coverage possible for iPlayer's video production

Its video production technology would be shared with other businesses that want to use it, but the BBC would not retain any hold over how content is presented, reports the Telegraph.

Erik Huggers, director of future media and technology at the BBC, noted that the proposals have not yet been accepted by the BBC Trust, but it would be a benefit to other businesses if it does go ahead.

He said: "It is about making sure each of the broadcasters around the world can continue to have a direct relationship with their users."

The project, known as OpenPlayer, would allow the BBC to divert customers towards competitors, if a customer searched for rival content.

This week, Ofcom announced that it will begin regulating video on demand services such as iPlayer and Channel 4's 4OD from the end of the year.

15/09/2009