Google has released DoubleClick Ad Exchange which it claims will allow real-time bidding for promotional spaces.
Google may have enhanced lead generation possibilities for marketers with the release of DoubleClick Ad Exchange.
The new program will involve real-time bidding in what it the search engine has described as an open marketplace.
In terms of buying up the advertising space, Google has said that it will be aimed at advertising agencies that will then connect marketers with interested websites.
Google AdSense sites will be available on DoubleClick AdExchange, as well as many major branded sites.
Neal Mohan, vice-president of product management at the search engine, said: "Better technology can help make display advertising work better for all involved. We're focused on growing the display advertising pie for everyone."
The company have stated that this new product will make it easier for marketers to make the most efficient use of their time and money and give publishers the most revenue possible.
Last week, Google released Web Elements, allowing businesses to embed any of the company's products into their websites.
21/09/2009
Posts
No comments:
Post a Comment