SEO allows businesses to "punch above their weight"

Smaller businesses should be looking at using SEO to compete online as it will allow them to "punch above their weight", according to an expert.

Small businesses have been advised that they will be able to effectively "punch above their weight" if they make effective use of search engine optimisation (SEO), according to an expert.

Nigel Muir, managing director of DBD Media, pointed out that many small companies do not have the money to invest in SEO, even if they can put together a professional-looking website.

But he claimed that by using a larger SEO agency, small businesses can take advantage of their ability to boost web rankings without huge costs.

Mr Muir added: "Strong SEO can allow smaller businesses to effectively punch above their weight online by driving unique, qualified visitors to their websites."

DBD Media has just launched their own SEO Express product which will offer customers the services of consultants in order to improve link building, on-page optimisation, content and indexing.

This week, BT and Latitude also launched what they called an affordable search engine marketing service called BT SearchSmart, with the service starting at £74.99 each month.

23/09/2009