Businesses must learn to use search engine optimisation if they want people to be able to find their website, says an industry expert.
The ability utilise search engine optimisation to make a business more visible online is a "key discipline", says an industry expert.
Phil Turnbull, product manager of Hostway, pointed out that it is essential to have an informative website that users can navigate easily, but noted that people must also be able to find the website for it to be of any value.
He noted ranking high in search engine results pages may also allow people to begin generating revenue from their websites either through direct sales or leads to other companies.
"Enabling people to find your website easily in search engines via natural SEO and paid search is also a key discipline," added Mr Turnbull.
His comments were made after the release of a study by Fasthosts which indicated that 34 per cent of website owners have not considered checking how effective or popular their website is.
Mr Turnbull remarked that a successful website need not be a huge income generator, but should be clear about what it offers.
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