Microsoft is intending to make its Bing searches more "graphically-rich" in order to compete with Google, says an industry commentator.
Microsoft will aim to produce a more "graphically-rich" style of search engine optimisation (SEO) on its Bing program, says an industry insider.
Laurie Sullivan, writing in the Online Media Daily blog on Media Post, commented that it will begin to allow websites to include more graphics in search results pages, rather than just two lines of text.
He pointed out that Microsoft will also try to avoid ambiguity in organic searches by allowing users to specify whether it is a product, service or information that they are looking for.
Kevin Lee, co-founder of Didit, an advertising consultancy, noted: "The general mission to come up with better search formats will become more important over time. Microsoft has talked about allowing advertisers to include mini logos."
Mr Sullivan highlighted that Microsoft is trying to encourage marketers to spend more advertising money specifically on Bing rather than Google with these innovations in its searches.
Google has just launched its DoubleClick Ad Exchange which allows advertisers real-time bidding on online promotional spaces.
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