Following the success that Apple has enjoyed with its App Store, applications look like they are here to stay, says one industry insider.
Mobile phone applications are "here to stay" now that Apple has showed the rest of the sector that there is money to be made from them, according to an industry commentator.
Tom Newton, a spokesperson for Recombu.com, pointed out that Apple has proved that there is plenty of opportunity in app sales and mobile content.
He commented that these applications are the latest way that people can customise their phone, which many years ago would have only involved buying a unique ringtone or a logo on the screen.
"Virtually all of the major networks and mobile manufacturers have launched - or are working on - some form of app store or online music/film/content portal - apps are definitely here to stay," explained Mr Newton.
His comments were made following the launch of Nokia's Calling All Innovators competition, which is inviting people to design an application and try and win £20,000, as well as the chance to become an Ovi Store publisher.
Ovi Store is a mobile content retailer.
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