Apple has made the smartphones accessible and desirable to consumers and its App Store has revloutionised the way that customers find and use applications, says an industry expert.
With the iPhone and the App Store, Apple has revolutionised the consumer mobile market, according to an industry expert.
Windsor Holden, principal analyst at Juniper Research, noted that Apple has made smartphones a consumer product instead of just a business device.
He claimed that other phone companies such as Nokia and Samsung have designed their most recent models with a number of clear similarities to the iPhone, with the most striking feature being the touchscreen capability.
"That's one side of things, the other is the App Store itself, which has completely revolutionised the way that consumers use applications," he said.
Mr Holden pointed out that there has been an "unprecedented" level of productivity in terms of new games and applications in the App Store, which was achieved by moving the whole market into a space where the consumer can contribute.
He made his comments following the news that sales of the iPhone 3G have gone up by 626 per cent from the second quarter of 2008 to the same period in 2009.
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