A new business video channel will be appearing on YouTube which will offer marketers insight into the advertising world through interviews with experts and people on the street.
Google and YouTube claim that their new business video channel will offer advice to marketers on how to stay ahead of the game.
Fast.Forward. on YouTube will feature interviews with experts as well as people on the street, which will give advertisers insight into the current media environment, writes Cindy Goodrich in the YouTube Biz Blog.
She pointed out that marketers can learn from industry insiders such as Google chief executive officer Eric Schmidt and there will be research projects presented on the channel.
"In addition to the library of videos, the brand channel offers a 'barometer' gauging consumer confidence levels and links to free tools designed to help marketers understand the online world," added Ms Goodrich.
The channel will begin with a resource of 100 videos which have been produced with the help of the
One of the key research projects - Future of Advertising - will be led by the school.
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