SEM 'opened up' to smaller businesses by telecoms giant

BT is launching a search engine marketing product with the help of Latitude, which is aimed at small and medium-sized companies.

Search engine marketing (SEM) services will be offered to small and medium-sized enterprises by BT.

The telecoms company is offering BT SearchSmart in a partnership with Latitude, which will offer businesses a portal where they can monitor keyword activity and other online reports.

Bill Murphy, managing director of BT Business, pointed out that search engine marketing grew by 26 per cent year on year and it makes sense that smaller companies should be able to use the service.

He said: "We want to make sure that small businesses can participate in this rapidly growing market at a price they can afford and with access to the tools to manage their campaign."

The cost of the service starts at £74.99 per month and will allow business owners to talk to consultants as well as online analytics.

This week, Microsoft announced that it would be enhancing its Bing product by offering companies the chance to make their entry appear more "graphically-rich" on search results pages, according to Media Post.

22/09/2009