Online advertising spend on social networking sites and blogs has seen a significant increase, suggesting marketers previous concerns about social media may have subsided.
Advertisers have shown that their previous concerns about utilising social media have been addressed, according to an industry insider.
Jon Gibs, vice-president of media and agency insights at Nielsen's online division, made his comments following the release of a study which indicated a 119 per cent increase in advertising on social networks and blogs from August 2008 to the same month this year.
He highlighted how advertisers looking to tap into core fan bases are putting particular emphasis on communicating with consumers through social networks.
Mr Gibs said: "In the past, advertisers had significant concerns with social media advertising. The considerable increases we've seen in ad spending over the past year suggest that many of these concerns have subsided."
Sectors which saw huge growth in online ad spend within social networking sites were travel and entertainment, which increased by 364 per cent and 812 per cent respectively.
Last week, Nielsen announced that it is forming a strategic alliance with Facebook, which it hopes will allow the social networking site to better analyse its consumers and market its advertising spaces more effectively.
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Palo Alto Networks came out with an interesting whitepaper on the subject of blocking social networking apps that you may have to worry about, “To Block or Not. Is that the question?” here: http://bit.ly/d2NZRp. It has lots of insightful and useful information about identifying and controlling Enterprise 2.0 apps (Facebook, Twitter, Skype, etc.) Let me know what you think… kelly@briefworld.com
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