Despite the popularity of the App Store, it is vital that businesses concentrate on providing applications on platforms that they actually use, says a technology expert.
Businesses should focus on capturing the attention of their target audience within the mobile market, rather than chasing any new technology that comes out, recommended an industry expert.
Chris Cunningham, chief executive officer of Appssavvy, made his comments to Beth Snyder Bulik in her Digital blog on Advertising Age, when asked about the popularity of building applications to be downloaded from the Apple App Store.
He pointed out that it can often be smart to concentrate on creating a program to be used on all smartphones or perhaps on regular phones, because the most important factor is whether the target audience will be able to access the application.
"Look at what your customers are actually doing on mobile. How many people in your target have an iPhone? If it's not many, consider waiting," Mr Cunningham told the marketing website.
An analyst from Juniper Research recently described the App Store as revolutionary in terms of how it has changed how customers use applications.
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