The number of videos each user streams online has increased since last year and so has the total number watched, according to a new survey.
The number of online video productions watched by individual viewers has increased year-on-year, according to a new study.
In the report published by the Nielsen Company it was shown that in August there were 81.7 video streams downloaded by each unique viewer, which is 19.6 per cent up from the same time last year.
There was also a 41 per cent increase in the total number of streams for the month, which stood at just over 11.3 million.
In order to improve the accuracy of the survey, any patented videos were attributed to the creators of the file.
The company explained: "For example, if a Saturday Night Live clip from NBC.com is embedded on a personal blog, that video would be attributed to NBC because of the NBC video player."
In terms of popularity, the top online brand for video production is YouTube, which had more than ten times as many unique viewers as second placed Hulu and 15 times as many streams.
This year, a separate study by Nielsen indicated that Hulu had increased its total streams by 490 per cent from April 2008 to the same month this year. 21/09/2009
Posts
No comments:
Post a Comment