Tuesday, September 22, 2009

MySpace set to 'concentrate on video production'

MySpace could be about to focus more on video production with its sister site Hulu, according to an industry commentator

MySpace will be focusing more of its energy on developing video production with the help of Hulu, according to an industry commentator.

Greg Sandoval, writing for CNET News, pointed out that MySpace does already show some Hulu content but that this currently cannot compete with the most popular video platforms such as YouTube.

He claimed that MySpace will begin focusing on showing more music videos, television programmes and movies in order to make waves in the market, according to his unnamed sources.

One of them told Mr Sandoval: "MySpace's intention is to do a much better job of monetising the video area."

The question will now be whether it will make the improved service a subscription-based product or if it will be separate downloads.

Hulu, MySpace's sister site, increased its total number of video streams by 490 per cent year on year in April, according to a study by Nielsen.

22/09/2009

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