MySpace may be struggling to maintain web traffic because the social media market is crowded, says an industry insider.
An industry commentator has suggested that MySpace may be currently struggling to drive traffic because the social media sector is just too crowded.
Neil Stapley, founder of Dadooda.com, made his remarks after Rupert Murdoch announced that the partnership between Google and MySpace is not being as profitable as he first imagined due to disappointing figures from the social media site.
According to Mr Stapley, this supports the theory that Facebook is "the social networking site of choice" for the majority of the sector.
He pointed out that Murdoch and his company NewsCorp may not have predicted that there would be quite so much competition in the market as there is.
"However, the scope for new products for new market segments is immense and this could be an opportunity for MySpace as much as it is a threat," explained Mr Stapley.
In his view, it was inevitable that the growth in traffic figures would slow down eventually and that is what has happened.
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