More links 'improve SEO results'

Online retailers can improve their SEO ranking by adding more links on their websites, according to an expert.

An industry insider has claimed that having more links on a website can promote better search engine optimisation (SEO) results.

Sam Tilston, online marketing director for Zoombits.co.uk, commented that "Google loves large websites" so building up the number of pages and links can make SEO easier.

In his view, this means that having more products can be beneficial, since businesses can have a page for each product and a link for each page.

He used the example of the keyword "Christmas gifts", which can be included on the page of all of the potential presents that an online retailer offers.

Mr Tilston added: "Obviously if you have a large amount of products, like if you're doing a large-scale website, then you need to automate your SEO."

A recent study by Econsultancy and Guava indicated that 45 per cent of companies are increasing their paid search budgets over the next year, while 24 per cent are increasing their spend on online display advertising.

16/11/2009