The international poverty charity has seen a spike in conversion rates since allowing customers to choose how much they pay in postage, according to a spokesperson.
A new lead generation tactic by Oxfam has been "massively successful", according to a senior spokesperson at the charity.
Director of trading David McCullough described how the company decided to let customers choose how much they want to pay in postage when they buy an item.
He claimed that delivery charges can be an obstacle for online retailers, since consumers are not spending as freely in the current economic climate.
But the amount of money raised by the voluntary scheme has suggested to Mr McCullough that people do want to donate money, even during a recession.
"We are the first organisation to trial a 'pay what you like' format for online delivery and it has already proved massively successful," he said.
Since the scheme was launched a fortnight ago, conversion rates have increased by 35 per cent and more than £8,000 has been paid in voluntary delivery donations.
The shop sells a variety of products, from ethically produced clothes and gadgets to second-hand music and collectables.
02/11/2009
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