SEO experts offering no-win no-fee contracts for their services are worth a try, says Google.
Search engine giant Google has applauded the idea of search engine optimisation (SEO) companies offering no-win no-fee-style agreements with regards to marketing results.
Alan Wrafter, conversion programme manager at the organisation, commented that that he welcomed the notion "with open arms".
He pointed out that there are several different payment structures that companies can choose to use to pay for SEO, but that this one could suit some firms.
Mr Wrafter said: "No-win no-fee is an ideal way for businesses to kick off their conversion maximisation projects. We encourage businesses of all sizes to try it out."
In his view, it can be a good idea to find a certified Google Conversion Professional, which is an SEO organisation endorsed by the search engine.
Last week, an industry insider told Marketing Sherpa that an important factor to consider when aiming for effective SEO in blogs is the keywords which will be used in them.
09/11/2009
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