Big brands 'embrace paid-for social media'

Coca-Cola and Microsoft have become some of the first big names to sign up to CoTweet.

Several major brands have announced that they have enrolled on social media website Twitter's new business tool - CoTweet.

Among the big players to sign up to the web analytics service are Coca-Cola, Ford, Microsoft and McDonalds.

Scotty Monty, digital and multimedia communications manager at Ford, claimed that CoTweet will allow the organisation to have a two-way conversation with customers and allow for better coordination.

"In social media, the experience you give people on their first effort to reach you had better be the way you want them to remember you," he added.

The tool will give those who sign up faster access to Twitter updates, product support, a full archive of consumer interactions and a variety of web analytics statistics measuring the impact of messages.

Last week, head of search at bigmouthmedia championed the use of social media for building up a brand and pointed out that several of the biggest networks now have tools to help firms do this.

10/11/2009