Social networks could help brands interact with users by translating their websites into foreign languages, an expert has asserted.
Developing social media services in native languages could improve a brand's ability to communicate with users, suggests an industry commentator.
Co-founder and editor of Social Media Portal Tim Gibbon remarked that connecting with audiences is vital and companies may be able to interact better if they are speaking in their mother tongue.
He pointed out that the perception of a brand can be altered by the behaviour and words that a firm uses.
Mr Gibbon noted that some users may be unable to be quite as expressive as they would like if they are not speaking their first language.
"Language is an obvious step - it is an important and a successful approach if the audience prefers to converse in the native tongues," he explained.
Recently, volunteers from Twitter helped translate the service into Spanish, with each of these interpreters having their own icon to show that they took part, according to Mashable.
12/11/2009
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