A sector commentator has suggested that social networks are a form of online environment which has plenty of potential for development.
Social media is one type of virtual network that may see growth in the future, according to a sector commentator.
Tim Gibbon, co-founder of Social Media Portal, called sharing networks an "obvious" growth sector in terms of successful online environments.
He pointed out that goods on these virtual networks must have a convenient payment method in order to be successful.
Mr Gibbon suggested that effective content will probably come in the form of online games.
"It has to [have] an appeal that is addictive, challenging and holds the possibility to bring in other elements to create longevity," he added.
Another issue which must be overcome is the "cultural barrier" that exists for those people who are not that comfortable using the internet and such virtual networks, said Mr Gibbon.
His comments were made following a statement from Linden Lab, which asserted that many major organisations such as IBM and the US Navy are using a product called Second Life Enterprise to move virtual operations behind their firewalls.
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