Portals other than Google will still have a vital role to play in search marketing, says an expert.
Search engine optimisation (SEO) will need to be carried out across a range of portals in the future, with the focus not just on Google, according to an industry expert.
Deputy news editor at New Media Age Will Cooper noted that Google does provide consumers with a solid base to search for what they want on the internet.
However, he claimed that people will still search across various company portals.
In his view, one company will always dominate an area, but it is another point entirely to suggest that a search engine such as Google will displace all other search sites and portals.
"I wouldn't imagine - I might be wrong - we'll get to a point where Google will become the main place you start for everything," he explained.
Mr Cooper made his comments following the launch of the Google Social Search tool, which the organisation has advised will work best if users create a public profile with the company.
03/11/2009
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