BEGIN RANT:
I don't know about you, but I'am pretty burned out with all the product launches going on.
...Which is funny coming from ME since I'm one of the guys who puts stuff out from time to time!
I know, I know ...irony.
But like I said in the State Of The Internet Address, product launches are a BONUS to your business... they are NOT an ongoing business model.
(I actually stole that quote from Rich Schefren & Frank Kern. Don't tell them I have modified it for my own use.) By the way this whole piece was modified from an email I got from Frank Kern. Since I met him and he didnt talk to me I reckon he is nice guy and wouldn't mind. He did draw a picture of a very large phallic symbol when I was with him though. Don't think it was aimed at me personally.
But I also found something similar in a book by Dan Kennedy called Make em laugh and take their money (not the phallic symbol - different kind of book, one with words).
Anyway - here's the deal.
Launches are awesome, but if you do them every week ...you'll burn out your market. You won't be cool any more.
You'll be like the car dealer that has a "Super Sale" every weekend. You are not a car dealer are you?
Anyway - I'm ranting right now because it's important to YOU that YOU build a funnel of fresh leads and prospects that come into your sales process every day ...predictably.
And then YOU build a conversion process that turns them into customers ...predictably.
THEN do a launch or two a year and you'll clean up.
But if you do the ol' "Launch Of The Month" routine, you'll see diminishing returns.
So ...what shall we do now?
Well, I'm actually not selling anything, no really I am not selling anything at all. Nothing is for sale. I have sold out anyway, couldnt possibly sell any more. So much that I am giving stuff away, lots of stuff.
You can see me giving away in a video that I appear in, where I was interviewed by someone famous, someone who you could say I have admired since I was a child. - He is that old and I have been doing what I do for that long! His name is Brian Tracy, my name, is well, David White. You knew that already.
Arguably he's the BEST guy in the world at helping you achieve your business goals faster than ever before. He is a best selling Author too, like me. He has being doing what he does for years and years, like me too.
You can see him online, now, its free, no registration required and you will see me giving away 101 traffic ideas. It's over at David White TV.
BEGIN SUPER IRONY:
Here's something that's really ironic about this post.
I'm not going to tell you about...
Another ...
Damned ...
Launch.
I know! WTF??
But hear me out. There really isn't a launch, there is no launch content and nothing about any product being sold.
All I know is that I found out that you can't buy freelaunches.com but freelunches.com at the time of writing it is still available.
It's there, there for the taking - first come first served - about $10 to buy or less and you can own it. How about that, freelunches.com.
Look, I didn't even want to post this because you're probably just as burned out as I am, on all these launches and well, you might well go and buy freelunches.com. Why should I grab all the gory? This way I just get to put it out there as a brain child. Yeah sure I would like to nurture it, help things along, but more like foster, it as I am letting you go and buy it. There, someone will get a free lunch. There could be such as a thing as a free lunch afterall.
Come to think about it I got some great ideas on how you could use freelunches.com. In fact I have some ideas that I think are really impressive... So if you are the one who buys freelunches.com let me know and err, we'll do a joint venture - even though you own the url...
Hope you like the interview with Brian Tracy. Check it out we're over at David White TV
David
P.S. Fair warning: NOTHING IS KNOWINGLY BEING SOLD.
If you actually find something to buy (whatever it may be) ...Brian will not send me any money. I will not send him any money either. We will keep our money.
Anyway, he probably owes me 90 trillion bucks, from all the recommendations I have made of him over the years. But I am glad that he has that money and he is welcome to keep it.
If he does send me money, I promise to send you a life sized statue of Pamela Anderson made out of solid
gold - you will have to register for that.
But I doubt that will happen. I'm just telling you about this video because I am proud to be in it.
Friday, January 21, 2011
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment