Thursday, January 20, 2011

Crappy Hotels and the native American

Yesterday I changed hotels. Why because the internet connection
was too slow. How slow, well, according to the label: 256k,
I thought that was like dial up speeds.

I could not believe it. When I complained someone said yeah I
live in Silicon Valley, we invented this stuff, you have it faster in
the UK. I could not contradict.

Earlier I shot a video. It was 2.3 minutes long. It took literally 2.3
hours to upload and every site I visited whilst it was uploading
failed to load. In ways that I had not seen for a few years.

I could not skype, check my bank account or watch... anything.

We got it good in Britain! I am amazed that I have to travel so
far away just to prove that the grass is not greener and the
grass I have I should water more...

So I thought, lets change hotels. I did, I moved from a beautiful
resort tennis courts, pools, fountains, palm trees, outdoor
restaurants, beautiful views - from a resort to a hotel.

The hotel I moved to advertised high speed internet access. That
was all I wanted - and it did. When I got there suddenly I was free
again. Guess what, this is where I should have been all all along.

This week I am in the land of the free - Phoenix Arizona.

When I arrived I asked the concierge to recommend a restaurant.
He told me they would take me there if I chose somewhere within
three miles. I chose somewhere within 350ft.

I walked. It was fab.

When I returned there was the concierge and a native american
near the door.

The native American asked me where had I been? He looked like
he was spoiling for a fight, but I told him anyway. He said that was
an expensive choice. I said it was very nice. He said I must be rich,
I said to him it was like a third off, I am from the UK, that's the way
it is. He said I was rich, I said we are all rich - rich in personality.

As I entered the hotel he shouted he would be sleeping right there
on ground that was rightfuly his tonight. Yeah I thought, he is
rich in personality. He went quiet after he said his piece and I
had complimented him.

So what has this got to do with internet marketing? we deal with
real people all the time. We don't know who we are going to meet
where, when or really, under what circumstances. We don't always
know thier names, their background, their circumstance... or even
where they are going to sleep tonight.

We meet them though. We get the traffic, we buy the traffic, we
set up link bait, we optimise. Social media attracts.

But when that traffic comes and we talk to them, it is vital that
we engage. I know the native American actually walked away
happy, probably because he had said his peice and that I had
confirmed that he was indeed rich, in personality.

The concierge said Mr White, that was very enlightened.
I know he meant it.

Maybe you should have been there. I enjoyed the whole
exchange, it was cool.

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