Join us in The City - 12th April for our next Business Books Club

On Wednesday 12th January 2011 The Hothive and Weboptimiser were delighted to host and launch the Business Books Club at the very prestigious halls of The Worshipful Co of Stationers & Newspaper Makers. I write with news of our next event.

Business book authors Neil Ghandi and Jane Gunn providing an entertaining summary of their views on business. Neil Ghandi is the author of Born Global, a book that features Weboptimiser and our work very heavily. Whilst Jane Gunn discussed her work: How to Beat Bedlam in the Boardroom and Boredom in the Bedroom: A Life-Changing Guide to Happiness at Work and Home. View recorded highlights here: http://www.businessbooksclub.com/events-3/

The main principal behind the Business Books Club is to bring together all types of book readers, from obsessive bookworms to occasional ones, in person or on our social networking website.

We promised a series of events for authors and readers to meet and exchange views and ideas. The next event, following the success of the launch event will be at a City Zone event in the City of London, at Corney & Barrow, Lime Street, 25 Fenchurch Avenue, London EC3M 7DQ on Tuesday 12th April 2011 6.30pm to 9.00pm. http://www.corney-barrow.co.uk/BARS/limestreet.html

We have invited Lawson Muncaster who is the founder of the City AM newspaper to be the main speaker.

There will also be an opportunity to create a short video interview with City Success Brand personal branding and for those who have not yet written a book, a fast way of having a chapter in one. Karen Swinden of TheHothiveBooks will be there to introduce authors, business leaders and future authors.

Act fast, there are only 20 free places available. http://directorbar12april2011.eventbrite.com/?discount=Businessbookclub

Is your business positioned for success in this downturn?

Yesterday I sent an email out to introduce a new video I produced on Positioning, and I was very pleased with the response.

We all seem to know what Positioning is, yet it seems that there is precious little information about it.

When I came to think about it I realised what was out there did not really explain what it meant or its importance to online business.

An Ad in Marketing Week came out yesterday and that brought more people. It seems like I have struck a chord.

Go view the video here to discover: How to avoid online marketing mistakes

Facebook drops FBML

SEO Checklist

Our SEO Checklist has been well received by our clients and has developed over the years. We are pleased to say that we have kept it simple - it lists all of the steps necessary for good SEO. The checklist is for everyone, whether you are just starting out or if you are seasoned marketer. You will be able to use it to make sure that the processes you employ are being employed.

The sadest and possibly most destructive thing in SEO is when clients are not sold enough, whilst believing that they have all they need, resulting in an inevitable conclusion that SEO does not work.

Now you can cut through and see at a glance exactly what is necessary. Once and for all our SEO Checklist blows away the smoke and mirrors that is inherent within the search engine marketing industry and you can download it for free, from the video.

A rant. Grrr... and some irony!

BEGIN RANT:
 
I don't know about you, but I'am pretty burned out with all the product launches going on.
 
...Which is funny coming from ME since I'm one of the guys who puts stuff out from time to time!
 
I know, I know ...irony.
 
But like I said in the State Of The Internet Address, product launches are a BONUS to your business... they are NOT an ongoing business model.
 
(I actually stole that quote from Rich Schefren & Frank Kern. Don't tell them I have modified it for my own use.) By the way this whole piece was modified from an email I got from Frank Kern. Since I met him and he didnt talk to me I reckon he is nice guy and wouldn't mind. He did draw a picture of a very large phallic symbol when I was with him though. Don't think it was aimed at me personally.

But I also found something similar in a book by Dan Kennedy called Make em laugh and take their money (not the phallic symbol - different kind of book, one with words).
 
Anyway - here's the deal.
 
Launches are awesome, but if you do them every week ...you'll burn out your market. You won't be cool any more.
 
You'll be like the car dealer that has a "Super Sale" every weekend. You are not a car dealer are you?

Anyway - I'm ranting right now because it's important to YOU that YOU build a funnel of fresh leads and prospects that come into your sales process every day ...predictably.
 
And then YOU build a conversion process that turns them into customers ...predictably.
 
THEN do a launch or two a year and you'll clean up.
 
But if you do the ol' "Launch Of The Month" routine, you'll see diminishing returns.
 
So ...what shall we do now?

Well, I'm actually not selling anything, no really I am not selling anything at all. Nothing is for sale. I have sold out anyway, couldnt possibly sell any more. So much that I am giving stuff away, lots of stuff.

You can see me giving away in a video that I appear in, where I was interviewed by someone famous, someone who you could say I have admired since I was a child. - He is that old and I have been doing what I do for that long! His name is Brian Tracy, my name, is well, David White. You knew that already.

Arguably he's the BEST guy in the world at helping you achieve your business goals faster than ever before. He is a best selling Author too, like me. He has being doing what he does for years and years, like me too.

You can see him online, now, its free, no registration required and you will see me giving away 101 traffic ideas. It's over at David White TV.

BEGIN SUPER IRONY:
 
Here's something that's really ironic about this post.
 
I'm not going to tell you about...
 
Another ...
 
Damned ...
 
Launch.
 
I know! WTF??
 
But hear me out. There really isn't a launch, there is no launch content and nothing about any product being sold.

All I know is that I found out that you can't buy freelaunches.com but freelunches.com at the time of writing it is still available.

It's there, there for the taking - first come first served - about $10 to buy or less and you can own it. How about that, freelunches.com.

Look, I didn't even want to post this because you're probably just as burned out as I am, on all these launches and well, you might well go and buy freelunches.com. Why should I grab all the gory? This way I just get to put it out there as a brain child. Yeah sure I would like to nurture it, help things along, but more like foster, it as I am letting you go and buy it. There, someone will get a free lunch. There could be such as a thing as a free lunch afterall.

Come to think about it I got some great ideas on how you could use freelunches.com. In fact I have some ideas that I think are really impressive... So if you are the one who buys freelunches.com let me know and err, we'll do a joint venture - even though you own the url...

Hope you like the interview with Brian Tracy. Check it out we're over at David White TV 

David 

P.S. Fair warning: NOTHING IS KNOWINGLY BEING SOLD.
 
If you actually find something to buy (whatever it may be) ...Brian will not send me any money. I will not send him any money either. We will keep our money.

Anyway, he probably owes me 90 trillion bucks, from all the recommendations I have made of him over the years. But I am glad that he has that money and he is welcome to keep it.

If he does send me money, I promise to send you a life sized statue of Pamela Anderson made out of solid
gold - you will have to register for that.
 
But I doubt that will happen. I'm just telling you about this video because I am proud to be in it.

Crappy Hotels and the native American

Yesterday I changed hotels. Why because the internet connection
was too slow. How slow, well, according to the label: 256k,
I thought that was like dial up speeds.

I could not believe it. When I complained someone said yeah I
live in Silicon Valley, we invented this stuff, you have it faster in
the UK. I could not contradict.

Earlier I shot a video. It was 2.3 minutes long. It took literally 2.3
hours to upload and every site I visited whilst it was uploading
failed to load. In ways that I had not seen for a few years.

I could not skype, check my bank account or watch... anything.

We got it good in Britain! I am amazed that I have to travel so
far away just to prove that the grass is not greener and the
grass I have I should water more...

So I thought, lets change hotels. I did, I moved from a beautiful
resort tennis courts, pools, fountains, palm trees, outdoor
restaurants, beautiful views - from a resort to a hotel.

The hotel I moved to advertised high speed internet access. That
was all I wanted - and it did. When I got there suddenly I was free
again. Guess what, this is where I should have been all all along.

This week I am in the land of the free - Phoenix Arizona.

When I arrived I asked the concierge to recommend a restaurant.
He told me they would take me there if I chose somewhere within
three miles. I chose somewhere within 350ft.

I walked. It was fab.

When I returned there was the concierge and a native american
near the door.

The native American asked me where had I been? He looked like
he was spoiling for a fight, but I told him anyway. He said that was
an expensive choice. I said it was very nice. He said I must be rich,
I said to him it was like a third off, I am from the UK, that's the way
it is. He said I was rich, I said we are all rich - rich in personality.

As I entered the hotel he shouted he would be sleeping right there
on ground that was rightfuly his tonight. Yeah I thought, he is
rich in personality. He went quiet after he said his piece and I
had complimented him.

So what has this got to do with internet marketing? we deal with
real people all the time. We don't know who we are going to meet
where, when or really, under what circumstances. We don't always
know thier names, their background, their circumstance... or even
where they are going to sleep tonight.

We meet them though. We get the traffic, we buy the traffic, we
set up link bait, we optimise. Social media attracts.

But when that traffic comes and we talk to them, it is vital that
we engage. I know the native American actually walked away
happy, probably because he had said his peice and that I had
confirmed that he was indeed rich, in personality.

The concierge said Mr White, that was very enlightened.
I know he meant it.

Maybe you should have been there. I enjoyed the whole
exchange, it was cool.