Content is King - still

We constantly review the search engine marketing netscape and in my latest review I see again that content still rules.

I see again that lots of people take the easy way out - to their disadvantage, to all our disadvantage - they give themselves and our beloved industry a bad name. For example, I was just looking at Metacafe - a site where you can upload short, entertaining video and I saw (I have seen it before, and it just has got to stop!) a video that is just so wrong... Correct SEO Techniques - 3 things you must know - Video. It is frankly, laughable, what is more is that there a number of prominent companies who have added their links to it - click on 'Edit video details' to the top right and you will see what I mean. Now I am not going to name names here - I think it is best to let them do their own damage - but it is a prime example of spam video blogging... [spvlogging?]

In this case the video is wrong - it is cheap, it is not useful and you cannot even read the call to action url on the last frame. They have basically taken five minutes to create a powerpoint, added a sound track and using their Mac to full advantage(!), saved as a Quicktime file and uploaded it. Now admittedly, I did this about 5 years ago - but I did not then go on to find other videos and slip my link in a comments box hoping that no one would notice...

There are a lot of books that you can buy for under £20 on how to create a video, how to write a video, how to make money from video and they all start with content, how to create content, the kind of systems you need, actors, voice overs, that kind of thing. Not one 'good' element is used in the video example above.

But how credible is it for a search marketing company to slip a link in a video clip sharing site... Whats makes this much worse is that this is a spam link from a so called International specialist social media company... It just demonstrates that they are lazy, they do not care about their own image and worse, they just don't know what they are doing - you wouldn't even buy a used car from a company that does that - would you?

Rant over! There are better ways - and it starts with thought, thought turns into a plan, the plan into action - the lazy mans way to riches does not work online - all scams become transparent and obvious. What is worse - they point to the culprits, now I know we all have to learn - and I made my mistakes in social media about 5 years ago, but pur-lease!

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