Analytics is Queen

After the last post summarising my review of search engine marketing on "content is King" it goes without saying to any digital marketeer that Analytics must be the very second item on the essential list. Analytics to search engine marketing is indeed the Queen...

Analytics is software that tracks results - from monitoring the up-time of your website, to the positions of your site in search to the key words that people find you with to the direct dials and the social media space and the comments that others make about you - it is all measurable - as it is all digital - the information is also most often free. So you will have less regrets putting in the time to understand and interpret the results.

Analytics has to be the most commonly forgotten and ignored element to digital marketing - it is also the only way you can calculate the success of your site and to make sure that the site is indeed actually working. Analytics is a marketers dream. Analytics has to be understandable to the management team - out of the box. A good Analytics package is one where the management team do not need to be web site programmers to understand what a click is...

However, before Analytics, and the analysis of the resulting information you have to decide what your business model is... Clarity on your business model will give clear structure to your method of interpreting all of the rich data that will come to you. If you are not careful you could find yourself in the classic trap of Analysis Paralysis...

Our next post will be all about the business models you could employ... Thanks for reading, please leave a comment with your feedback, we look forward to talking with you some more. If you are looking to employ SEO, PPC or Social Media Services, please visit the Weboptimiser web site.