The Weboptimiser 2009 Resolution and Commitment

Click on the title to read our new years resolution and commitment in full. Weboptimiser is dedicated to helping clients to monetise high quality traffic.

Is contextual advertising working?

We think so, at last progress seems to have been made. The problems are often - not enough context! Context was being bombarded by advertisers, crowding into areas that are inappropriate and by advertisers basically missing the point.

We see this kind of thing quite a lot. It is when advertisers buy into the concept but then do not think about or know enough of what they are doing and basically blow the budget. Sad! Of course this is where we come in, and why you should find an agency to help you - we will save you money and make whatever cash you have work for you.

That said, those words from our sponsor over, Marketers know that placing advertisement

Thanks for reading, please leave a comment with your feedback, we look forward to talking with you some more. Have a great Christmas.

If you are looking to employ Contextual targeting advertising, SEO, PPC or Social Media, please visit the Weboptimiser web site for search engine marketing services.

A compendium of Web Analytics bloggers - the most popular posts 2008

My friend Dennis Mortensen has posted 27 most popular Web Analytics blog posts of 2008 Worth reading!. In his opinion these are the best blogs of the year - and in my opinion, this is a great time saving service that he has performed for us all - and very insightful and informative too.

Thank you Dennis, have a great Christmas.

Business Models

After the last post summarising my review of search engine marketing focussed on "Analytics" I promised a discussion on Business Models as with a focus on a specific business model you can make more sense of your analytics and close more sales.

If you can employ more than one business model you would either have to work very hard to ensure no overlap and to ensure your visitors remain clear as to what you want or you should create another website. This may seem a dramatic statement to make to some, but whatever campaign you run you need to focus on making it successful - as it is just not that easy - every market is difficult - because successful markets become competitive and visitors become selective.

Some simple example business models might include sales, rental and auction. You could run all three on your site. At the very best you should run all three events on each product page - as the more clicks off the page will lose visitors - usually at the rate of 50% for every link you cause your visitors to follow...

Even if all business models were on the same page, the visitor would have to choose between them - and that sits well in the multiple choice close - but what if the visitor changes their mind, what if, because your visitor is aware of the different options your visitor clicks back, your visitor was looking at buying, now considers renting, but also wonders about the auction - which path should you visitor follow... Potentially this leads to analysis paralysis, confusion and dissatisfaction - made worse still if your site does not let reverse movement through your site... Your consumer will consider your site does not work - will resent the time spent supplying information and will not come back - will not recommend to others and will tie up your web support staff - NIGHTMARE!

Our next post will be all about 'what to analyse' - once you have figured out the business models you are to employ...

Thanks for reading, please leave a comment with your feedback, we look forward to talking with you some more. If you are looking to employ SEO, PPC or Social Media Services, please visit the Weboptimiser web site.

Analytics is Queen

After the last post summarising my review of search engine marketing on "content is King" it goes without saying to any digital marketeer that Analytics must be the very second item on the essential list. Analytics to search engine marketing is indeed the Queen...

Analytics is software that tracks results - from monitoring the up-time of your website, to the positions of your site in search to the key words that people find you with to the direct dials and the social media space and the comments that others make about you - it is all measurable - as it is all digital - the information is also most often free. So you will have less regrets putting in the time to understand and interpret the results.

Analytics has to be the most commonly forgotten and ignored element to digital marketing - it is also the only way you can calculate the success of your site and to make sure that the site is indeed actually working. Analytics is a marketers dream. Analytics has to be understandable to the management team - out of the box. A good Analytics package is one where the management team do not need to be web site programmers to understand what a click is...

However, before Analytics, and the analysis of the resulting information you have to decide what your business model is... Clarity on your business model will give clear structure to your method of interpreting all of the rich data that will come to you. If you are not careful you could find yourself in the classic trap of Analysis Paralysis...

Our next post will be all about the business models you could employ... Thanks for reading, please leave a comment with your feedback, we look forward to talking with you some more. If you are looking to employ SEO, PPC or Social Media Services, please visit the Weboptimiser web site.

Content is King - still

We constantly review the search engine marketing netscape and in my latest review I see again that content still rules.

I see again that lots of people take the easy way out - to their disadvantage, to all our disadvantage - they give themselves and our beloved industry a bad name. For example, I was just looking at Metacafe - a site where you can upload short, entertaining video and I saw (I have seen it before, and it just has got to stop!) a video that is just so wrong... Correct SEO Techniques - 3 things you must know - Video. It is frankly, laughable, what is more is that there a number of prominent companies who have added their links to it - click on 'Edit video details' to the top right and you will see what I mean. Now I am not going to name names here - I think it is best to let them do their own damage - but it is a prime example of spam video blogging... [spvlogging?]

In this case the video is wrong - it is cheap, it is not useful and you cannot even read the call to action url on the last frame. They have basically taken five minutes to create a powerpoint, added a sound track and using their Mac to full advantage(!), saved as a Quicktime file and uploaded it. Now admittedly, I did this about 5 years ago - but I did not then go on to find other videos and slip my link in a comments box hoping that no one would notice...

There are a lot of books that you can buy for under £20 on how to create a video, how to write a video, how to make money from video and they all start with content, how to create content, the kind of systems you need, actors, voice overs, that kind of thing. Not one 'good' element is used in the video example above.

But how credible is it for a search marketing company to slip a link in a video clip sharing site... Whats makes this much worse is that this is a spam link from a so called International specialist social media company... It just demonstrates that they are lazy, they do not care about their own image and worse, they just don't know what they are doing - you wouldn't even buy a used car from a company that does that - would you?

Rant over! There are better ways - and it starts with thought, thought turns into a plan, the plan into action - the lazy mans way to riches does not work online - all scams become transparent and obvious. What is worse - they point to the culprits, now I know we all have to learn - and I made my mistakes in social media about 5 years ago, but pur-lease!

If you are looking to employ SEO, PPC or Social Media Services, please visit the Weboptimiser web site.

Welcome

Hi everybody, Welcome to our new blog for Weboptimiser Group. Based in the UK we service clients around the world. We specialise in Search Engine Marketing, our routes and key expertise are in Search Engine Optimisation, an area we first got involved in back in '96 back in the days of Altavisata and Hotmail, before Google was born.

Our business and our client portfolio have expanded since. Nowadays we cover more media: Email, Video, Mobile and interactive TV. Added to these technologies we add techniques for social media focussing on reputation management - essential for all brands at all stages in their lives.

If you were wondering why we do what we do... we have come to the point of realising that we like where people are going. Over these formative years we have been lucky enough to work out that we are quite good at making things work, and we have assembled a great client base that love working with us as much as we love working with them.

So, a big thanks for visiting, we hope that you enjoy this company blog. If you are looking to employ SEO, PPC or Social Media Services, please visit the Weboptimiser web site.