Is the golden age of display advertising beckonning?

Neil Mohan VP for product management responsible for Display Advertising Products at Google and Barry Salzman MD of their Media Platforms Business, Google took centre stage and delivered the Keynote address this week at this years Mixx Conference & Expo in New York.

Neil explained that 99% of all advertisers run Display Advertising - non text. Which for a text based medium is a big change. He went on to suggest that the whole advertising ECO system is moving from the bronze age to the Golden age.

Barry Salzman went on to explain that these changes could be summed up in two words: Sexy and Smart.

In all Google make 7 predictions for display advertising in 2015. I will cover each of the seven announcements from Google during the course of next week. You can see them as they unfold, just subscribe to our YouTube account to put you in the picture.