A Few of the Worlds biggest Internet players such as Yahoo and Apple are set to increase the online connectivity of TVs in the living room. Handheld TV controllers means that websites are going to have to become even simpler to use and communicate even more effectively than they do already.
Here is our latest Yahoo update:
Connecting more readily through creating Chemistry with other people whether it's personal, online, managerial or sales is one of James Knights iMA principles.
We all accept that you can communicate and create chemisty when you are on the same wavelength.
To help you learn about the universal language of iMA and how you can create Chemistry with everyone you meet he has recorded a Limited Edition online video series that is available to you on a complimentary basis iMA High
Thursday, September 23, 2010
Sunday, September 19, 2010
Outrageous SEO Suggestion
Outrageous, actionable SEO Top Tip that you can take action on immediately.
I have to some perhaps, outrageous but actionable SEO Top Tip that you can implement right away.
Let me give you my number one SEO top tip. What I say might not surprise you, but the story behind will probably save a lot of money.
So lets cut to the chase, here is my straight to the point SEO top tip: Buy SEO from dedicated, professional service providers.
Let me explain with a quick example, as there are many who do not take this advice and many therefore waste a lot of time and money.
If I asked you to add up all the numbers between 1 and 100 would you add them up one at a time? Or would you realise that if you added 1 + 100 that would equal 101, 2+99 also equals 101 3+98 and so on. Take that approach and all you need to do is simply multiply 50 by 101 and you have the answer, 5050.
That is an example of using an algorythm, a process, a system to get from A to B fast. You can imagine that since 1996 I have witnessed a lot of algorythms. That's how long I have been involved in SEO - that makes me one fo the founders of the industry.
To do SEO takes time, sometimes a lot of it, you have to learn what to do and you need to know how to do it. I know exactly how long it can take and I take pride in having personally trained people at Barclays, IBM, Reed Publishing in fact, leading brands to one man bands. But that does not take away from the fact that it takes time and energy.
I heard it said just a day or so ago that there are more SEO people in journalism than Journalists. Now, there is nothing wrong with having lots of people in your business work on SEO, if you have a lot of content to process than that is necessary.
But consider this, how will you cope with all the new media? Emerging media? Social Media? Do the same rules apply?
Well, no they dont.
And one more thing, most SEO people who change the content to make it more search engine friendly are only working on internal content. To me that is 15% of the job. Especially in competitive markets.
We work hard in areas such as Pay Per Click too, we offer 24/7 human coverage and we update client accounts every 10 minutes.
We used advanced strategies, systems and software tools from companies such as Double Click. So there is a full professional service availability here, most people get a 40% uplift when they sign up with us. That is difficult to ignore.
Here is another formula for you. I am often asked this question, how many visitors do I need to make money? Here's the answer: if you can get 2000 qualified visitors to your site per month, you can expect 1-2% to convert to sales.
It follows that if you increase the visitors, you increase sales. For most clients we are able to deliver greater than 300% return on investment.
That is what you should expect as a minimum, so do you need to waste time, when you could be making money?
But now the traffic pendulum has clearly swung and whilst Search Engine traffic is certainly out there, and its traffic is good traffic, it represents only about 20% of the total traffic.
So, yes SEO and Pay Per Click are essential elements in the mix, but for full competitive advantage you have got to consider the other media.
I know it surprises many to hear that the second largest search engine after Google is YouTube. We know how to optimise for that, with many a customer case study in our portfolio.
Then there is facebook, we do things like keyword research on Facebook because it is much more telling. How many people do you know that actually do that or even know how to do that?
You know, it feels like the clock has turned back to 1996 when I first started Weboptimiser. Just the other day, I spent just 35 pounds, for that I got 25 clicks but I also got 500,000 page views.
You too could receive more enquiries and achieve massive brand awareness for surprisingly low budgets. It is so measurable, and that is a big WOW, big value for money.
There is a whole new world happening right now and opening up right in front of us, there are opportunities not to be missed.
There's email, blog, linkedin, YouTube, Twitter, Mobile and Facebook strategies that spring to my mind that I am happy to discuss with you, but to do that you need to call me.
In the current economy it is hard to spend money on SEO and search engine marketing if it is not working for you or you don't know how it works.
It is easy to pick up the phone and ask for me, David White here at Weboptimiser, I have given you my number one top tip, so now I am going to give you my number.
Go ahead, pick up the phone and dial 0800 614421 if you are in the UK, even if it is out of hours, you can still leave a message.
I spend a lof time abroad, Scandinavia, Europe and in the US and if you want to call me from where you are, dial the International dialling code from your country plus 44, that is the code for the uk followed by 207 953 8304.
If I am away when you call, someone will call you back. Or you can visit our website, weboptimiser.com and look for the contact us page to send us an email.
Thanks for watching, give me a call, lets have a chat.
I have to some perhaps, outrageous but actionable SEO Top Tip that you can implement right away.
Let me give you my number one SEO top tip. What I say might not surprise you, but the story behind will probably save a lot of money.
So lets cut to the chase, here is my straight to the point SEO top tip: Buy SEO from dedicated, professional service providers.
Let me explain with a quick example, as there are many who do not take this advice and many therefore waste a lot of time and money.
If I asked you to add up all the numbers between 1 and 100 would you add them up one at a time? Or would you realise that if you added 1 + 100 that would equal 101, 2+99 also equals 101 3+98 and so on. Take that approach and all you need to do is simply multiply 50 by 101 and you have the answer, 5050.
That is an example of using an algorythm, a process, a system to get from A to B fast. You can imagine that since 1996 I have witnessed a lot of algorythms. That's how long I have been involved in SEO - that makes me one fo the founders of the industry.
To do SEO takes time, sometimes a lot of it, you have to learn what to do and you need to know how to do it. I know exactly how long it can take and I take pride in having personally trained people at Barclays, IBM, Reed Publishing in fact, leading brands to one man bands. But that does not take away from the fact that it takes time and energy.
I heard it said just a day or so ago that there are more SEO people in journalism than Journalists. Now, there is nothing wrong with having lots of people in your business work on SEO, if you have a lot of content to process than that is necessary.
But consider this, how will you cope with all the new media? Emerging media? Social Media? Do the same rules apply?
Well, no they dont.
And one more thing, most SEO people who change the content to make it more search engine friendly are only working on internal content. To me that is 15% of the job. Especially in competitive markets.
We work hard in areas such as Pay Per Click too, we offer 24/7 human coverage and we update client accounts every 10 minutes.
We used advanced strategies, systems and software tools from companies such as Double Click. So there is a full professional service availability here, most people get a 40% uplift when they sign up with us. That is difficult to ignore.
Here is another formula for you. I am often asked this question, how many visitors do I need to make money? Here's the answer: if you can get 2000 qualified visitors to your site per month, you can expect 1-2% to convert to sales.
It follows that if you increase the visitors, you increase sales. For most clients we are able to deliver greater than 300% return on investment.
That is what you should expect as a minimum, so do you need to waste time, when you could be making money?
But now the traffic pendulum has clearly swung and whilst Search Engine traffic is certainly out there, and its traffic is good traffic, it represents only about 20% of the total traffic.
So, yes SEO and Pay Per Click are essential elements in the mix, but for full competitive advantage you have got to consider the other media.
I know it surprises many to hear that the second largest search engine after Google is YouTube. We know how to optimise for that, with many a customer case study in our portfolio.
Then there is facebook, we do things like keyword research on Facebook because it is much more telling. How many people do you know that actually do that or even know how to do that?
You know, it feels like the clock has turned back to 1996 when I first started Weboptimiser. Just the other day, I spent just 35 pounds, for that I got 25 clicks but I also got 500,000 page views.
You too could receive more enquiries and achieve massive brand awareness for surprisingly low budgets. It is so measurable, and that is a big WOW, big value for money.
There is a whole new world happening right now and opening up right in front of us, there are opportunities not to be missed.
There's email, blog, linkedin, YouTube, Twitter, Mobile and Facebook strategies that spring to my mind that I am happy to discuss with you, but to do that you need to call me.
In the current economy it is hard to spend money on SEO and search engine marketing if it is not working for you or you don't know how it works.
It is easy to pick up the phone and ask for me, David White here at Weboptimiser, I have given you my number one top tip, so now I am going to give you my number.
Go ahead, pick up the phone and dial 0800 614421 if you are in the UK, even if it is out of hours, you can still leave a message.
I spend a lof time abroad, Scandinavia, Europe and in the US and if you want to call me from where you are, dial the International dialling code from your country plus 44, that is the code for the uk followed by 207 953 8304.
If I am away when you call, someone will call you back. Or you can visit our website, weboptimiser.com and look for the contact us page to send us an email.
Thanks for watching, give me a call, lets have a chat.
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